The automotive industry has a well-established reputation for innovative marketing campaigns. Like a group of adolescent boys trying to impress the lead cheerleader, brands compete to engage consumers for the dual purpose of entertaining and informing. Some of these marketing efforts gain traction among their targeted audiences – others are not quite so fortunate. Honda […]
Tag Archives | Crossovers
The Honda HR-V Is on Its Way to American Showroom Floors
In all of the bustle of covering automotive news, some stories temporarily slip through the cracks. We at Leith Honda Aberdeen would be terribly remiss if we didn’t inform you of an exciting announcement from your favorite automaker. Honda, at the recent New York Auto Show, confirmed that a new model will reach American showroom […]
Honda Honored with Two Prestigious KBB Awards
Kelley Blue Book (KBB) conducts an annual survey with more than 12,000 consumers seeking a new car or truck. The purpose: get their opinions about automotive brands, which KBB then recognizes through “awards” for 13 categories. This survey is called the Kelley Blue Book’s Brand Image Awards, and the most prestigious of the thirteen bestowed […]
Enjoy the New Honda Satire, “The Fit Kit”
Honda followed up its #hugs commercial starring Bruce Willis with an April Fool’s ad that easily rivals it. It was “Honda Hair” advertisement that the Japanese automaker posted online last year for April Fool’s Day. This year, you can relish Honda’s satirical look at do-it-yourself hipsters – moustached, skinny-jeaned, and all. The “Fit Kit” features […]
Honda Becomes First Japanese Net Exporter of Automobiles from U.S.
Honda can claim another first thanks to its strong sales across the globe, including the North American market. It is the first Japanese automaker to become a net exporter in the United States. After opening the first plant in 1982, Honda announced that 2013 marked an intentional shift in the import-export ratio following large investments […]