If you ask Don Draper – following a mid-morning drink, of course – what the purpose of advertising is, he’d likely finish a drag on his cigarette before answering in his curt manner: emotional. Regardless of the means of presentation, an advertisement should evoke a strong feeling. Some brands want to inspire confidence, instill desire, […]
Honda Honored with Two Prestigious KBB Awards
Kelley Blue Book (KBB) conducts an annual survey with more than 12,000 consumers seeking a new car or truck. The purpose: get their opinions about automotive brands, which KBB then recognizes through “awards” for 13 categories. This survey is called the Kelley Blue Book’s Brand Image Awards, and the most prestigious of the thirteen bestowed […]
Helpful Tips for Spring Pollen Protection
Though the wintry weather finally transitioned to mild breezes and sunshine, another nuisance arises to succeed dastardly road salts: pollen. This problematic consequence of springtime triggers more damage than most likely expect. The microbes of pollen are not only viscous and barbed, they are also acidic. These properties can ruin a vehicle’s paint, as well […]
Enjoy the New Honda Satire, “The Fit Kit”
Honda followed up its #hugs commercial starring Bruce Willis with an April Fool’s ad that easily rivals it. It was “Honda Hair” advertisement that the Japanese automaker posted online last year for April Fool’s Day. This year, you can relish Honda’s satirical look at do-it-yourself hipsters – moustached, skinny-jeaned, and all. The “Fit Kit” features […]
Our Blog Has Returned! Let Us Say: It Looks Good Like a Honda!
Since December, we’ve written dozens of general automotive and brand-related blog posts. Many of which celebrated redesigns, updated interiors, and new models. Our team decided it was time to follow the standard set by the good folks at Honda: we needed a fresh look for the blog. It seems that naivety may have blinded us […]