Automakers maintain the perspective that every auto show is like the SuperBowl. They plan, prepare, and execute their designs with the hope that the juice is worth the squeeze. In the meantime, we wait with bated breath while the concept goes through revisions until a consensus is reached, only to be teased through a video, […]
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Upgraded 2014 Natural Gas Honda Civic Set for Release
When you are well ahead of the curve, it is easy to fall victim to sloth or apathy; however, the folks at Honda aren’t about to lose any vigor. With a natural gas Civic already on the road, the Japanese automaker has quite an advantage over competitors since public discourse recently began encouraging a shift […]
Honda Considers Two-Motor System for Next Generation of Civic Hybrids
In an endless pursuit of improvement, Honda remains undecided over the fate of the powertrain for the next generation of Civic Hybrids. Though the model currently has a new and vastly improved single-motor engine, the Japanese automaker is considering a less costly double-motor engine – similar to what you’ll find in the 2014 Honda Accord […]
2015 Honda Fit: The Fittest of the Fit
Yesterday, we posted a blog regarding Honda’s three wins for the best advertisements of 2013. Well, let’s talk about how Car and Driver selected the 2015 Honda Fit as one of seven vehicles they cannot wait to drive – and suggested that you will feel the same way. In its third generation, the Fit already […]
2014 NAIAS: The One Club Presents Best Ads of 2013
With more than two weeks of 2014 already gone, we will likely begin watching “Best of” lists make their way onto websites, social media feeds, and television programming. Each year at the North American International Auto Show, The One Club announces winners for the best automotive advertisements of the previous year, which is comprised of […]