If you ask Don Draper – following a mid-morning drink, of course – what the purpose of advertising is, he’d likely finish a drag on his cigarette before answering in his curt manner: emotional. Regardless of the means of presentation, an advertisement should evoke a strong feeling. Some brands want to inspire confidence, instill desire, […]
Tag Archives | Videos
Enjoy the New Honda Satire, “The Fit Kit”
Honda followed up its #hugs commercial starring Bruce Willis with an April Fool’s ad that easily rivals it. It was “Honda Hair” advertisement that the Japanese automaker posted online last year for April Fool’s Day. This year, you can relish Honda’s satirical look at do-it-yourself hipsters – moustached, skinny-jeaned, and all. The “Fit Kit” features […]
Traverse Route 66 in a Cool Virtual Experience with an Accord Hybrid
We often take to ascribing things we love as “American.” Our families even have sayings that capture the essence of this patriotism. Think apple pie. Many products and innovations have been made in this nation, so how does something become a focal point – a representative, even – of the American culture? Music is often […]
2015 Honda Fit’s Elaborate Entrance into 2014 NAIAS
Not only has the 2015 Honda Fit been given multiple accolades, it also gets to lay claim for the most elaborate unveiling at the 2014 North American International Auto Show. Two conveyor belts, three days of rehearsing, five actors, four cars, executives, teleprompters, video screens, audio support, and a production team all worked synergistically for […]
2014 NAIAS: The One Club Presents Best Ads of 2013
With more than two weeks of 2014 already gone, we will likely begin watching “Best of” lists make their way onto websites, social media feeds, and television programming. Each year at the North American International Auto Show, The One Club announces winners for the best automotive advertisements of the previous year, which is comprised of […]